Content Marketing: Where SEO & Content Meet

Content Marketing: Where SEO & Content Meet

Content marketing and SEO go hand-in-hand. Any successful content marketing campaign is most likely backed up by solid SEO efforts.While the two fields do have their differences, they are very much alike, especially regarding the establishment of a website or...
SEO & User Intent in Keyword Research

SEO & User Intent in Keyword Research

How Search Engine Optimization and User Intent Relate to Keyword Research I will admit it: I’m a huge SEO nerd. When I’m not at work executing SEO strategies for clients, I’m likely reading articles about it, and I’m always the first to laugh at SEO mistakes I find on...
Why Marketing Research Should Come First

Why Marketing Research Should Come First

Table of Contents Know Your CustomerHow do we find new customers?Look for Potential Industry Disruption OpportunitiesBecome the Worst CustomerFind the Best Customers1. The Marketing Problem2. Marketing Research Objectives3. Research Study Design4. Sample Group5. Data...