Google Ads & Google Organic CTR’s: Which to Choose

Google Ads & Google Organic CTR’s: Which to Choose

A click-through rate, or CTR for short, is the rate at which your ad, website, or content is being clicked on or viewed. The benefit of viewing your CTR rate is the ability to see how well your marketing is performing, whether you are utilizing Google Ads (PPC/SEM) or...
Content Marketing: Where SEO & Content Meet

Content Marketing: Where SEO & Content Meet

Content marketing and SEO go hand-in-hand. Any successful content marketing campaign is most likely backed up by solid SEO efforts. While the two fields do have their differences, they are very much alike, especially regarding the establishment of a website or...
SEO & User Intent in Keyword Research

SEO & User Intent in Keyword Research

How Search Engine Optimization and User Intent Relate to Keyword Research I will admit it: I’m a huge SEO nerd. When I’m not at work executing SEO strategies for clients, I’m likely reading articles about it, and I’m always the first to laugh at SEO mistakes I find on...
Why Marketing Research Should Come First

Why Marketing Research Should Come First

Market research needs to be the first step in any digital marketing campaign. Effective marketing is designed to reach a target audience that is well-defined with results that are very beneficial for a company. New customer acquisition costs are very high for most...
Why You Need To Hire an SEO Expert

Why You Need To Hire an SEO Expert

(versus doing it yourself) So you have made a page for your startup business where potential customers can avail of your products and services. Your website is already up and running with its creative elements and a user-friendly interface. You have also created a...