MAGNIFY YOUR IMPACT, MAGNETIZE NEW LEADS & GET MORE EYES ON WHAT MATTERS
Gain the trust & traction that mean the difference between business as usual — and unusually good business.
The internet is all word-of-mouth.
Let's make sure you're talked about.
SEO strategy & inbound marketing are the best ways to start a buzz. Every keyword, link, and piece of content builds your reputation & recognition until you’re too good to go unnoticed.
Search Engine Optimization
Build trust with your audience, rise through the Google search rankings, and become the main authority in your industry.
• Audit & deep-dive into the market research (and keywords) that target your perfect audience from Day 1.
• Comprehensive on-page SEO recommendations & technical audits throughout your entire website so GoogleBots have no issue crawling your pages and making you easier to find.
• Strategic and intentional manual outreach to the key people, sites, and channels that create quality backlinks to your content.
• Improvement on your Voice Search Optimization, which means we measure how easy it is for Google to understand what your content means. You might’ve heard about Natural Language Processing (NLP), Natural Language Understanding (NLU) and IBM Watson. That’s exactly what we’re looking at, so your people can find you.
• Tracking & reporting on the metrics that matter so you always feel confident about what we’re doing.
• Very thorough market & consumer research that tells us what your audience cares about and clicks on.
• Development of a full marketing strategy & content calendar that pinpoints topics to write about and takes brainstorming off your plate.
• Manual outreach to the channels, platforms & people who want to publish your content and backlink to your site.
• Creation of super diverse content, from GIFs and polls to videos and infographics.
• More clicks on your links & visits to your site from Google results & other businesses sharing (or hosting) your content.
• Tracking & reporting on where your content’s been published, how many people saw it, and the number of clicks that mean new eyes on your site.
Every piece of new content you put out into the world is another opportunity for someone to find your business & become a lifelong devotee.
PAID SEARCH & SOCIAL ADVERTISING
Get instant, targeted eyes on your business while we work our magic to improve your Quality Score. (This means you’ll get more leads for much less money.)
• Hyper-targeted ads on Google Ads, Product Listing Ads (PLA), Local Service Ads (LSA), Google Maps Ads, and intentional advertising on Instagram, Facebook, Twitter, LinkedIn & Quora.
• Lower costs-per-acquisition, cost-per-click, and cost-per-conversion, which consistently saves you money. We like saving you money. Almost as much as we love cashing in on a good pun.
• Creation of specific landing pages for your campaign funnel, which means every clicked link builds your brand credibility.
• Split-tests of every ad, with the concrete info that shows us exactly what your people are searching for, clicking on, and caring about.
• Retargeting ads based on audience engagement and segmentation to get ‘em back in your funnel for good.
• Total access to the information and data that shows how well your ads are doing. After that, you just need to decide what you’ll do with your newfound growing audience.
• Market analysis to pinpoint the exact right channels for getting eyes, clicks, and buys on your business, product, or launch.
• Manual outreach (where we’re directly communicating with these folks), for Reddit, influencers, and other companies who can cross-promote you.
• Smart & strategic sponsored content & social ads, so your budget makes the biggest waves possible.
• Easy-to-understand metrics on who we’re connecting with, where you’re being promoted, and how many people are finding your site from our work together.
PUBLIC RELATIONS & MEDIA ATTENTION
Gain the coverage, links, traffic & traction in the most popular publications. Let’s make sure you kick off with hoards of fanatics.
ADVISORY & STRATEGY DEVELOPMENT
Keep your in-house digital marketing team at the front of the industry (and your business at the top of rankings) with the newest & most effective ways to navigate SEO.
• Get the ultimate cheatsheet on seeing results from SEO with digital or in-person workshops.
• Revisit what you heard, learned & master with audio, video & transcribed recordings.
• Look behind the curtain — and inside our internal execution docs — to clone our systems & processes. It’s about getting you results efficiently and reliably.
• Demystify organic growth & inbound marketing by learning what’s fact in the industry — and what’s pure fiction.
• Map out your plan for world domination as we dive into the details of your specific business, and dream up what’s possible.
Hey there. We care about your wins. A lot.
Meet the 3 diehard principles that make your organic growth an inevitability.
Actually do the things that matter
Trackable, transparent results only come from quantifiable hard work. In other words — we do what we say we will. And we do it well.
Rather than doing “work” for the sake of checking boxes, we invest time only in the strategies & tools that really move the needle.
Do the work without contracts
‘Round these parts, we don’t believe in contracts. (Contracts can mean that marketing agencies start to coast.) Instead, we see every month as an opportunity to earn our keep, show off the results, and keep your organic growth going.
And do it all above the board
There’s a whole inbound marketing underworld out there that uses shady tactics to get ahead. Here at Break the Web, everything we do is clearly communicated and professionally executed — with the metrics and data to prove it.
When you pull to the front of the pack, we'll be excitedly watching with popcorn.
(Let ’em wonder how you made it happen.)
(He’ll only make 2.7 Dad jokes.)
(We’ll be back with you within 24 hours.)