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Google Ads & Google Organic CTR’s: Which to Choose

Google Ads & Google Organic CTR’s: Which to Choose

A click-through rate, or CTR for short, is the rate at which your ad, website, or content is being clicked on or viewed. The benefit of viewing your CTR rate is the ability to see how well your marketing is performing, whether you are utilizing Google Ads...

Why Marketing Research Should Come First

Market research needs to be the first step in any digital marketing campaign. Effective marketing is designed to reach a target audience that is well-defined with results that are very beneficial for a company. New customer acquisition costs are very high for...

Why You Need To Hire an SEO Expert

(versus doing it yourself) So you have made a page for your startup business where potential customers can avail of your products and services. Your website is already up and running with its creative elements and a user-friendly interface. You have also created a...

The 5 Original Gangsters of SEO

Every religion, industry, or even a family, can trace their roots from their early fathers. Islam has Mohammed, Genetics have Gregor Mendel, and the current British Royal Family has King Edward VII. SEO, however, has a different story. Its discovery cannot be truly...

Why Website Design is Crucial for SEO

When you talk about Search Engine Optimization (SEO), content, social media, and programming usually come up. However, one important factor often overlooked is website design, which contributes significantly to better SEO rankings. There are many secrets to getting...

It’s Time To Take Digital Growth Seriously…

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