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Why Marketing Research Should Come First

Why Marketing Research Should Come First

Market research needs to be the first step in any digital marketing campaign. Effective marketing is designed to reach a target audience that is well-defined with results that are very beneficial for a company. New customer acquisition costs are very high for...

SEO vs PPC – Pros and Cons

Is One Style of Search Engine Marketing Better Than The Other? In today's competitive and digital marketplace, you need multiple streams of traffic and lead generation to be successful. Two of the most popular forms of getting traffic to your website is Search Engine...

Outdated SEO Tactics That No Longer Work

Stop Doing SEO 2007 Style! A great SEO strategy is vital for online marketing success. The problem is that things are always changing in the digital world. A strategy that served you well in the past may not work in the present. This is why you need to look out for...

It’s Time To Take Digital Growth Seriously…

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