There are so many things that you have to do to make your website successful, but there are more things that you should avoid because committing any of them can be a deal breaker for your company.
It is a given that you should create a fast-loading website, publish excellent content, choose the right keywords, and use the power of social media for you to have a better SEO ranking. But what are the things that you must avoid to help you succeed?
Here are the common SEO mistakes that you should avoid to ensure that you get a fool-proof search engine ranking for your hiring business:
1. Being a cheapskate on your website
You may provide the best service, but if you do not have a great site (i.e., loads slow and doesn’t have an SSL certificate), then you can’t present yourself as the professional recruiter that you want others to perceive your company to be.
How to avoid this: Invest in a website that can load quickly, with safety features like an SSL certificate, and SEO tools that can help you get better insights on how you’re going to improve on your marketing efforts. Equipping your website to have advanced features may be costly, but it’s worth the cost especially if you’re a serious business owner and your aim is to let the world know that you have the best company worth noticing.
2. Writing content without a goal in mind
It’s already bad for you to publish poorly written articles filled with grammatical and spelling errors; but, it’s equally as wrong to produce content that is all over the place. If your content does not have a consistent theme, you may be setting yourself up for failure since the audience may end up confused as to what you want to sell.
Focus on one subject, and produce articles around that one unifying premise. If you’re a hiring company, you should concentrate on hiring-related articles such as, “How to ask for a raise,” “Avoiding interview mistakes,” and “How to write a cover letter.”
You should plan ahead for the publication of your articles, and it will be better if you hire a content writer who can do the writing for you. If you’re juggling too many tasks, you will end up being the jack of all trades—and, as expected, a master of none.
3. Getting convinced that you don’t need SEO at all
Sure, some brick-and-mortar businesses have already been thriving even before the dawn of the Internet age and so focusing on SEO isn’t much of a priority for them. However, if you’re a new or a struggling business, you should see SEO as your best friend. It is so easy to have a website up and running, but how you’re going to set yourself apart from the rest is the real deal. It takes a lot of research and technical know-how for you to improve your search engine rankings, so you should invest a lot of time and effort into improving your SEO ranking.
If you’re not trained for this, you should consider hiring an SEO consultant who can do the work for you. Before hiring one though, make sure that you grasp the basic idea of how SEO works, so you know the direction you’re heading technicality-wise.
These are some of the common mistakes that you should avoid when tweaking your website for SEO optimization. It takes time for search engines to pick up the changes, but with hard work and patience, you will get the results that you want.