The Yinova Center

2,837% Increase In Organic Search Traffic

Business Category

Alternative Wellness


Search Engine Optimization
Content Marketing

The Yinova Center is one of the top acupuncture and Chinese medicine clinics in the country, founded by best-selling author, Dr. Jill Blakeway.

Looking to stand out in the highly competitive New York City health and wellness market, they had been working with a different SEO agency. Unfortunately, the previous agency had led them into a deep penalization that caused them to be completely removed from the top 100 search results.

Break the Web specializes in algorithm penalties, so we were brought in to help them recover their original organic positions and increase their traffic and search visibility even further.

Some call it magic, we call it strategy.


Keyword/Opportunity Research to gain perspective on Yinova’s current keyword performance, identify the best organic keyword opportunities and define a strategy for improving search traffic volume.

Content Ideation & Development to determine the most relevant topics for Yinova’s target audience and build a campaign that resonates with potential clients.

On-Page SEO to create thematic-relevance throughout Yinova’s website and optimize for specific keyword targets in the music education industry.

Technical SEO Auditing to locate backend issues that could be causing errors when search bots crawl the website and negatively impacting Yinova’s ranking on SERPs.

Competitive Landscape Audits a deep dive discovery to locate organic search opportunities that are paying off for Yinova’s primary competitors in NYC’s acupuncture and wellness industry.

Content Gap Analysis of Yinova’s existing content pieces to enhance their crawlability and positioning on SERPs.

Backlink Acquisition in acupuncture and wellness industry-specific publications to drive traffic, relevancy, and trust from those publications back to Yinova and improve Off-Page SEO.

YC Lobby
YC Chinese Medicine


10 %

Increase in organic traffic

500 %




YC Organic Research
Source: SEMrush
11.6M Organic Search Impressions - Google Search Console
YC Acupuncture NYC
#1 - Acupuncture NYC
#1 - Fertility Massage NYC




"It's nice not be left in the dark."

We have worked with Break The Web for several years. They helped us help us reach our SEO goals, and have continued to work to improve other areas while maintaining high search rankings. We are particularly grateful for the level of communication Break The Web provides; it’s nice not to be left in the dark.

— Jill Blakeway

Founder, Yinova Center

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