BV White-min

Case Study

2,111% Increase In Organic Search Traffic

Business Category

ANIMAL HEALTHCARE

Services

Search Engine Optimization
Content Marketing

Before Break The Web

Bond Vet is one of the fastest-growing animal wellness providers in New York City, with four locations throughout NYC and more to come. When Bond Vet first met with the Break the Web team, they had two clinics open with plans to open two more soon. Their in-house marketing team needed a communicative SEO agency to improve visibility for their new locations, bring in more organic search traffic and, most importantly, increase conversions.

“When I first sought out an SEO agency, I knew I wanted someone that was communicative, really knew their stuff, and was just overall helpful and positive”

Megan Tague, Marketing

Some call it magic, we call it strategy.

HOW WE DID IT

Keyword/Opportunity Research
to understand Bond Vet’s current keyword performance, identify organic keyword opportunities, and define a strategy for improving search traffic.

Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with Bond Vet’s target audience.

On-Page SEO
to create thematic relevance throughout Bond Vet’s target keywords in the pet wellness industry.

Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact Bond Vet’s rankings in Search.

Competitive Analysis
that locates organic search opportunities that are paying off for Bond Vet’s primary competitors in the pet wellness industry.

Content Gap Analysis
of Bond Vet’s existing content pieces to enhance their crawlability and rankings

Backlink Acquisition
in animal wellness industry-specific publications to drive traffic, build domain trust, and improve off-page SEO.

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THE RESULTS

Bond Vet has seen dramatic month-over-month growth in organic search traffic, rankings, and conversions at all four locations. And while this growth has been tremendous—off the charts, really—you might be asking, so what? For Bond Vet, a 2,111% increase in organic traffic and 2,520% increase in page-one rankings translates to more bookings for clinical and telehealth business. These quality leads are essential for Bond Vet to continue building brand awareness and expanding throughout NYC.

10 %

Increase in organic traffic

500 %

INCREASE IN PAGE 1 RANKINGS

THE

Proof.

Organic Traffic Increase
Source: SEMrush
Keyword: veterinarian nyc - 700+ searches/mo
Source: Ahrefs.com
2.85M Organic Search Impressions - Google Search Console
Keyword: FVRCP - 12,000+ searches/mo

LOVE

Letter.

MT

"Seeing numbers increase month-over-month has been really exciting"

When we first started with Break The Web, we had two clinics open, and now we have four. In that amount of time, we’ve seen a huge increase in organic search traffic, overall keyword rankings, impressions, and, most importantly, organic conversions.

Just seeing those numbers increase, month-over-month has been exciting for us. I can’t recommend Break The Web more.

— Megan Tague

Marketing, Bond Vet

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