Case Study

White-Hat Link Building

A New York City-based tourism agency, focusing on bus tours & bicycle rentals got in touch with us to assist in their active link building campaign.

Our white-hat link building strategies was perfect for their needs.


Compay Industry: Tourism Agency
Start Date: Oct 2017
Target: New York City


  • Search Engine Optimization (SEO)
  • Manual Outreach

The Problem

A well-recognized tourism & travel agency provides bus tours throughout New York City’s most attractive sights. As they focused on increasing their search presence by utilizing their internal SEO team, they knew that backlinks from real, relevant & trustworthy website were not easy to achieve.

Their primary competitors had authoritative & industry relevant backlinks, that were giving them the search advantage, keeping them at the top.

A custom strategy focused on manual outreach with perfect pitches are required to achieve desired relevant placements. Because of this, an experienced SEO agency was brought in to achieve these results.

Secured Publications

Problem Analyzation

SSNY started by performing an analysis, determining how Google is currently viewing the health & trust of the sightseeing agency.

First, we analyzed the backlinks of their primary competitors, looking for easy placement opportunities. These opportunities were categorized into a list of potential targets to include during the outreach campaign.

Next, we strategized the custom unique set or target search terms (keywords) & landing pages that would be ideal for targets.

Finally, we audited their website looking for issues that might prevent them from achieving their desired SEO results.

Our Custom Solution

Based on the data during the analysis, we developed a full-fledged Search Engine Optimization & Outreach strategy, focused on increasing their trust via relevant & authoritative backlinks.

SSNY collaborated with the touring companies internal development team to provide the results from audit, including broken links, HTML issues & more. We also offered On-Page SEO recommendation to ensure their website correctly explains their internal relevancy to the search engines.

As the campaign began, we performed outreach to the previously gather lists of targets, as well as outreach to new destinations, discovered using specific search parameters; Optimizing our pitch as the campaign progressed.

The Results

The custom tailored strategy proved to be a massive success, with the Sighteeing Company increasing their brand’s trust & visibility on the web.


Increase In Organic Traffic


Increase IN Keyword Rankings


Increase In Referring DOmains

Proof or it Didn’t Happen

The images below, click to enlarge, showcase some of the successes throughout the campaign.

The image above showcases the natural increase of backlinks via relevant & trustworthy websites.
The image above showcases the estimated monthly organic traffic, based on overall ranking keywords and their avg. monthly search volume.