Peach & Lily is one of the pioneer Korean skincare companies that introduced the now wildly popular Korean beauty trend. They had a loyal customer following and recognizable brand but were lacking proper online visibility.
When the K-beauty industry began to gain traction, many world-famous beauty brands took notice and capitalized on the rapidly growing trend, securing their visibility in search results.
After an extensive and unsuccessful campaign with a different SEO company, Peach & Lily partnered with Break the Web to increase their traffic and search visibility.
Some call it magic, we call it strategy.
HOW WE DID IT
Keyword/Opportunity Research to gain perspective on Peach & Lily’s current keyword performance, identify the best organic keyword opportunities and define a strategy for improving search traffic volume.
Content Ideation & Development to determine the most relevant topics for Peach & Lily’s target audience and build a campaign that resonates with potential clients.
On-Page SEO to create thematic-relevancy throughout Peach & Lily’s website and optimize for specific keyword targets in the music education industry.
Technical SEO Auditing to locate backend issues that could be causing errors when search bots crawl the website and negatively impacting Peach & Lily’s ranking on SERPs.
Competitive Landscape Audits to locate organic search opportunities that are paying off for Peach & Lily’s primary competitors in the Korean beauty industry.
Content Gap Analysis of Peach & Lily’s existing content pieces to enhance their crawlability and positioning on SERPs.
Backlink Acquisition in beauty industry-specific publications to drive traffic, relevancy, and trust from those publications back to Rahav Wellness and improve Off-Page SEO.
Increase in organic traffic
INCREASE IN KEYWORD RANKINGS
"They work proactively, not waiting for us to ask questions."
Break The Web is highly involved in all SEO aspects, including our onsite and offsite optimization. They work proactively, relaying any suggestions and improvements; not waiting for us to ask questions. Expect a hardworking team.”
— Nathalie Manivong
Director of Marketing, Peach & Lily
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