ppl

Case Study

1,038% Increase in Organic Search Traffic

Business Category

Beauty eCommerce

Services

Search Engine Optimization

Before Break The Web

Peach & Lily is one of the pioneer Korean skincare companies that introduced the now wildly popular Korean beauty trend. Back when the K-beauty wave first began gaining traction, many world-famous brands took notice and took the opportunity to secure top visibility in search results.

Despite its rock-solid foundation of loyal customers, Peach & Lily needed to improve its online visibility to keep in step with this highly competitive industry. After an extensive and unsuccessful campaign with a different SEO company, Peach & Lily partnered with Break the Web to finally breakthrough and drive serious organic website traffic and search visibility.

"Break The Web is highly involved in all SEO aspects, including our onsite and offsite optimization. They work proactively, relaying any suggestions and improvements; not waiting for us to ask questions. Expect a hardworking team.”

Nathalie Manivong, Director of Marketing

Some call it magic, we call it strategy.

HOW WE DID IT

Keyword/Opportunity Research
to understand Peach & Lily’s current keyword performance, identify organic keyword opportunities, and define a strategy for improving search traffic.

Content Ideation & Development
to determine the most relevant topics and build a campaign that resonates with Peach & Lily’s target audience.

On-Page SEO
to create thematic relevance throughout Peach & Lily’s target keywords in the alternative wellness industry.

Technical SEO Auditing
to locate backend issues that might cause crawling errors and negatively impact Peach & Lily’s rankings in Search.

Competitive Analysis
that locates organic search opportunities that are paying off for Peach & Lily’s primary competitors in the alternative wellness industry.

Content Gap Analysis
of Peach & Lily’s existing content pieces to enhance their crawlability and rankings

Backlink Acquisition
in health & wellness industry-specific publications to drive traffic, build domain trust, and improve off-page SEO.

peach & lily
peach&lilyproduct
peach&lilystore

THE RESULTS

For a company with both brick-and-mortar locations and engaging digital channels—including a thriving, full-scale eCommerce experience—organic keyword rankings and traffic directly impact brand awareness, conversions, and sales. Since implementing on- and off-page SEO strategies with Break the Web, Peach & Lily has seen a 1,308% increase in organic traffic. The beauty brand has also seen a 522% increase in keyword rankings, including #1 for the highly coveted “Korean makeup” keyword, and #2 and #3 for “Korean beauty”.

100 %

Increase in organic traffic

100 %

INCREASE IN KEYWORD RANKINGS

 

THE

Proof.

Source: SEMrush
Source: SEMrush
#1 - Korean Makeup
#1 - Korean Makeup
#2 & #3 - Korean Beauty

LOVE

Letter.

NM

"They work proactively, not waiting for us to ask questions."

Break The Web is highly involved in all SEO aspects, including our onsite and offsite optimization. They work proactively, relaying any suggestions and improvements; not waiting for us to ask questions. Expect a hardworking team.”

— Nathalie Manivong

Director of Marketing, Peach & Lily

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