ppl

Case Study

1,038%

Increase In Organic Search Traffic

Before Break The Web

Peach & Lily is one of the pioneer Korean skincare companies that introduced the now wildly popular Korean beauty trend. Back when the K-beauty wave first began gaining traction, many world-famous brands took notice and took the opportunity to secure top visibility in search results.

Despite its rock-solid foundation of loyal customers, Peach & Lily needed to improve its online visibility to keep in step with this highly competitive industry. After an extensive and unsuccessful campaign with a different SEO company, Peach & Lily partnered with Break the Web to finally breakthrough and drive serious organic website traffic and search visibility.

Some call it magic, we call it strategy.

PDP_Korean_Skincare_Regimen-Oily_Acne-Prone_Skin

HOW WE DID IT

Keyword/Opportunity Research

to understand Peach & Lily's current keyword performance, identify organic keyword opportunities, and define a strategy for improving search traffic.

Content Ideation & Development

to determine the most relevant topics and build a campaign that resonates with Peach & Lily’s ideal audience.

On-Page SEO

to create thematic relevance throughout Peach & Lily's primary keywords in the alternative wellness industry.

Technical SEO Auditing

to locate backend issues that might cause crawling errors and negatively impact Peach & Lily’s rankings in Search.

Competitive Analysis

that locates organic search opportunities that are paying off for Peach & Lily’s primary competitors in the alternative wellness industry.

Content Gap Analysis

of Peach & Lily’s existing content pieces to enhance their crawlability and rankings

Backlink Acquisition

in health & wellness industry-specific publications to drive traffic, build domain trust, and improve off-page SEO.

THE RESULTS

0 %
Increase in organic traffic
1 %

INCREASE IN KEYWORD RANKINGS

For a company with both brick-and-mortar locations and engaging digital channels—including a thriving, full-scale eCommerce experience—organic keyword rankings and traffic directly impact brand awareness, conversions, and sales. Since implementing on- and off-page SEO strategies with Break the Web, Peach & Lily has seen a 1,308% increase in organic traffic. The beauty brand has also seen a 522% increase in keyword rankings, including #1 for the highly coveted “Korean makeup” keyword, and #2 and #3 for “Korean beauty”.

THE PROOF

Want a 1,038% increase in organic traffic?

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